September 21, 2009
Many folks in the real estate business are resourceful and creative. But sometimes, when confronted with a seemingly chronic problem, even a resourceful agent or broker can exhaust the available list of solutions.
Please consider this conundrum currently nagging real estate professionals.
The current market has forced many creative sales people to overextend the use of a certain appropriate word. What is that word? What word is getting glarspanobular usage in the real estate world?
It’s the word “motivated” and we’ve all seen the ad:
“Motivated” is a word that certainly fills the bill when describing many of today’s sellers. I suppose we could occasionally substitute other similar words, such as… Actuated? Propelled? Moved? Prompted? Incited?
Maybe… the solution to this word abuse is in the way we think about the current market. Certainly there are “motivated” sellers. But we should also consider the situation from the opposite perspective, as well. We should consider the buyers. We could share the word abuse with the buyers because… the current market also contains “unmotivated” buyers!
With this option our advertising might read something like this:
I think that kinda/sorta/almost solves the word usage problem!