A daily journal concerning Lake Vermilion and surrounding areas.
Selected real estate, notes, stories, musings, and anecdotes.

October 8, 2009

IllustrationPicture < 1001 Words.

A picture is worth one thousand words.

That’s an old one.

Wikipedia has the explanation and purported history of that phase including a version attributed to Napoleon Bonaparte… “A good sketch is worth a long speech”.

In real estate, a simple sketch can be an excellent tool to explain a complex or unusual situation. A good illustration can clarify the features of a property for a prospective buyer and, perhaps, promote a possible sale. I think illustrations, if used appropriately, are a tool that could and should be used more generously in real estate advertising.

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